We’ve worked tirelessly with leading pet nutritionists to develop a recipe that satisfied the health needs of all breeds and life stages as required by the Association of American Feed Control Officials (AAFCO). Our recipes are comprised of the perfect balance of proteins, carbohydrates, fats, vitamins and minerals to provide optimal nutrition for all life stages and all breeds.
RAWZ uses only dehydrated chicken as our natural concentrated protein source. Our dehydrated chicken has a higher P.E.R. Value (Protein Efficiency Ratio) than rendered meals. It is gently cooked at much lower temperatures, which helps retain protein and amino acids, keeping the protein in a more natural state.
RAWZ has 12% fat naturally present, which we feel is a thoughtful level for today’s moderately active pet. Most fats are added to pet foods to enhance palatability.
Carbohydrates are an essential part of a balanced diet。Instead of grains and potatoes, we use alternative sources such as pea starch, which has a lower glycemic index and is an excellent source of insoluble fiber.
Moderate fat and lower carbohydrate levels can help prevent some of the most prevalent health issues found in our pets today: obesity and diabetes.
RAWZ is the ideal complement to a raw or homemade diet.
RAWZ’s high meat formula contains reduced carbohydrates, while providing healthy levels of quality, highly digestible protein and a thoughtful amount of naturally occurring fat. This makes RAWZ an ideal option for overweight pets or those simply looking to maintain an already existing healthy weight.